14.3 ROAS + Doubled sales

Challenge

Luxe Organix already had several strong products and valuable creative assets working in their favor.

But despite that potential, their Facebook ads account was not structured in a way that allowed those strengths to translate into the best possible results. Budget was spread too broadly, different products were being promoted without enough cohesion, and the media buying structure needed tighter performance logic.

The opportunity was clear: simplify the account, focus on what was already proving it could work, and create a more efficient path to scale.

The original goal was to achieve around 7 to 8 ROAS. Instead, the account significantly outperformed that benchmark.

Action

• Conducted a detailed audit of the ad account and SKU performance using eCommerce platform data

• Assessed both the structural weaknesses and the strongest scaling opportunities inside the account

• Found that the media buying setup lacked focus, with budget and promotion spread too thinly across multiple products

• Identified a smaller group of top-performing SKUs, including products supported by strong creatives and recognizable influencer-backed assets

• Restructured budget allocation to prioritize these high-potential SKUs and cut back spend on lower-performing areas

• Concentrated the strategy around 3 main SKUs that had both proven performance and additional room for creative testing

• Managed the account actively based on performance, adjusting budget to protect efficiency while scaling results

Results

• Reached over ₱1M in attributed sales in the first month

• Achieved 14.3 ROAS, well above the original target

• More than doubled Facebook-attributed sales

• Created a more focused and scalable account structure centered on proven-performing products