From ₱300K to ₱805K

How a Lazada brand more than doubled its sales in 3 months

Challenge

Before working with us, this brand was stuck at around ₱300K per month on Lazada.

The core issue was not simply a lack of traffic. The bigger problem was that traffic was being driven inconsistently, and when performance dipped, spend was pulled back instead of being managed strategically. On top of that, the store and product pages were not fully optimized to convert incoming traffic profitably.

Without a stronger store foundation, scaling ad spend would only create more inefficiency.

Action

• Conducted a full store audit before onboarding to identify what the brand could be doing better and what was limiting growth

• Diagnosed the main issue as inconsistent and unprofitable traffic generation, driven by a store that was not yet ready to convert at a higher level

• Optimized the store and product pages to strengthen conversion before scaling traffic

• Improved the brand’s sales messaging through better copywriting, making the product pages more compelling and more aligned with the brand

• Maximized the platform tools available inside Lazada to support stronger conversion performance

• Managed and scaled both in-platform ads and CPAS carefully, focusing budget on working SKUs while maintaining target ROAS

Results

• Grew monthly sales from ₱300K to ₱805K

• More than doubled the brand’s monthly Lazada sales in just 3 months

• Created a stronger conversion foundation before scaling traffic

• Increased ad spend more confidently by concentrating spend on proven-performing products