CASE STUDY #3: LOCAL lucky charms brand
Spearheading advertising tools in shopee to reach 40% increase in sales in the first 30 days
SUMMARY
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We achieved PHP670K sales on the first month just by maximizing Shopee t0ools and advertising options.
WHAT
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A detailed summary of our exact steps and what our thought process is.
HOW
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What worked why did it work?
TAKEAWAY
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Here’s how you can use this to improve your business too.
STEP 1 ———
WHY HAVEN'T YOU DONE YET?
THE SHOPEE PLATFORM OFFERS A LOT OF TOOLS THAT YOU CAN USE TO INCREASE SALES. ONE OF THOSE TOOLS ARE THE IN-PLATFORM ADS WHICH IS A MAJOR DRIVER FOR SALES AND TRAFFIC.
Did you know that Shopee has its own in-platform ads? They’re in the form of search and discovery ads.
For every brand that we handle, we make sure that Shopee ads aren’t missed. Since it’s a significant tool that helps you bring in traffic and sales, missing it will leave out big opportunities.
So for this brand, we made sure to start with their Shopee Ads utilizing both search and discovery so that our products are shown to people showing interest in lucky charms and those who are already searching for it.
STEP 2 ———
PICK YOUR BEST PRODUCTS
WHEN STARTING OUT, ALWAYS PICK PRODUCTS THAT HAVE HIGH RATINGS, HAVE A LOT OF UNITS SOLD, AND HAS BEEN OPTIMIZED.
When you’re starting with in-platform ads, the best practice is to pick your best products. Pick products that you know people want and have a lot of good reviews. This way, people who see it can be easily convinced to buy it.
Of course, this step assumes that your product pages are optimized to show their features, have a lot of photos, and has a lot of reviews. If your products don’t have these yet, best to continue improving your product pages while you are running ads.
Once you run your ads, leave it for a few days to a week and then optimize based on the ROI, clicks, and the revenue that you get.
STEP 3 ———
SUPPLEMENT WITH A CAMPAIGN
THE BEST WAY TO MAKE A SIGNIFICANT INCREASE IN YOUR SALES? JOIN (OR CREATE) A CAMPAIGN. CAMPAIGNS CAN BE PAYDAYS, DOUBLE DAYS, OR YOUR OWN THEMATIC CAMPAIGN. AND IN THESE CAMPAIGNS, CREATE PROMOS THAT YOUR AUDIENCE WILL LOVE.
To further increase sales, you can always join Shopee-led campaigns or make your own. In our case, we made sure we joined double day and payday sales since this is where people are incentivized to buy.
During these campaigns, some or all your products should have a promo. It can be in the form of vouchers, direct discounts, shipping, or a free item.
Depending on what your audience likes, it can be any of these promos. In our case, we knew that freebies are the best thing to do so we made a campaign that entices people to buy more to get freebies.
THE TAKEAWAY
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1. UTILIZE PLATFORM TOOLS
Maximize what Shopee has to offer so that you can bring in more traffic and sales to your store.
2. PICK YOUR BEST PRODUCTS
When doing ads, always start with your best-selling products.
3. CREATE OR JOIN CAMPAIGNS
Give people a reason to buy your products. And that reason is an enticing promo that they will love.