₱3.5M in Shopify Sales at 5.27 ROAS

Challenge

The client did not have a creative problem.

Their creatives were already strong. The real issue was that technical problems inside the ad account were making performance data harder to trust.

Because ROAS and performance signals were not being reflected clearly, the account could not be managed as efficiently as it should have been. It became harder to judge which creatives were truly working, harder to scale winning ads confidently, and harder to improve performance in a systematic way.

This also affected how the brand approached mega campaigns. Historically, their website sale campaigns had underperformed, which limited their ability to fully capitalize on major promotional periods.

Action

• Prioritized resolving the ad account’s technical issues before making larger optimization decisions

  • This Improved data visibility so campaign and creative performance could be evaluated more accurately

  • Used cleaner performance signals to guide stronger creative strategy and more informed account management

• Built an ongoing optimization cadence around what was actually driving results

• Prepared for a stronger 12.12 push while stabilizing the account’s foundation

  • Matched website promotions with the offers running on the brand’s other channels to create a more unified campaign

  • Rolled out a clearer promotional plan to increase awareness and strengthen website campaign performance during the mega sale period

Results

• Reached ₱3,507,032.90 in website sales

• Achieved 5.27 ROAS

• Recorded the client’s biggest month for Shopify sales

• Made 12.12 one of their strongest website campaigns

• Gave the brand a clearer optimization path by fixing the data issues that were previously blocking growth